After months of planning and managing schedules, travel, egos and issues, tomorrow kicks off the SWG A/R analyst briefing. The top honcho’s from SWG and the top analysts from the industry will get together for the next two days to dive deep into the strategy, products, past, present and future of both IBM and the industry.
No one pulls punches, we give ourselves, the competition and sometimes the analysts a going over. They in turn give us the hard questions, fair is fair.
One interesting dynamic for me here in the peanut gallery is that Steve Mills is the king of SWG. Normally, the other brand leaders of various levels are the star of their show, but at this meeting, there is only one leader….and all know it. The respect for hierarchy is very interesting after watching the lieutenants order the troops around, until the general shows up.
I’m bringing my camera and hope to share the goings on.
For me, it’s going to be all about SaaS. We have a strategy, and it’s competitive. It will be the topic of interest for a Chat with the Experts session as well as a GM breakout session that the partnering group is hosting. It will also be in the Lotus session.
For now, it’s off to the airport, I’ll be checking in later this week to report back.








