As i wrote earlier, I am back doing analyst relations at developerWorks. So i went to the blog site to see what is going on. While I read various author’s blogs, I get them through an RSS feed, so I haven’t had the “site experience” for a while.
I was quite impressed at how it has developed from the beginnings we had a few years back. Let me reflect a bit. My first tour of duty was before their was a blog site. While many get credit for bringing it up, the main goal at the time was to reach new developers. We reached IBM developers well, but outside of that we weren’t as well known. It should be noted that developerWorks has consistently put out work of high quality, but making it known was a challenge. There is always the latest buzz in the industry, and just competing for airtime inside of IBM is a task that many times can be bigger than against our competitors. So we decided to put up the blog, without asking for permission, or letting anyone know. It is a shame as developerWorks is one of the software windows to IBM Research, one of my favorite IBM groups.
Many recall the “official blogging policy” introduction at IBM, but few know that this was after the developerWorks blog had been sailing along for sometime. It came up as it turns out, under the radar and for a while was the defacto IBM blog site. There was a period when bringing up new blog sites at IBM was halted (to get the official policy in place as it should have been), so the only public way to get promoted at IBM was to get on the dW blog site. This lead to a mishmash of contributors at times, and while it can be argued that the original goal of raising the awareness of non IBM developers to dW had to compete with getting on the blogsite, the site did achieve status and popularity. In the rush to be an IBM blogger, the only place to be one was at developerWorks.
My explorations took me back today as I reflected on the quality of the bloggers and their messages.
Buell Duncan, to whom developerWorks has reported to for 4 years speaks the most in the least words of many blogs I read.
The resident superstars, Grady Booch, Ed Brill and Bob Sutor have been anchors from the beginning.
There are noticeable IBMr’s who either have been on other blog sites, or deserve their own site, but are featured on dW like Irving Wladawsky-Berger and Sandy Carter on SOA. Irving will be missed, especially for his astute commentary on issues like immigration, his recent entry which reminds me of something my mother told me once about why we are here. Humans need challenges to overcome, mountains to climb and hurdles to jump, mere existence is not enough. We get our greatest satisfaction from the conquest of the biggest challenge, then we stretch our limitatons past what we thought we could accomplish. We then look back and see that what was once thought impossible, and realize it was easy compared to our next problem to solve.
Back to the point, the quality of blogs/authors, subjects and span of coverage is impressive. I will be blogging more about it now as one of my topics of interest. *Spoiler* - upcoming topics include Bright Eyes, QED WIKI and Code Exchange if you’ve lasted this long in my ramblings.
It will develop further and is a great resource for developers getting 3 million unique hits a month for many topics of interest and is growing daily. Subjects like Social Computing are fertile grounds. Fortunately, there are some analysts that challenge us to do better, this is our next mountain.